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How To Execute An Award-Winning Digital Front Door Strategy

Medium to large-sized healthcare organizations are rapidly pushing to develop and execute on their Digital Front Door strategy. Patients are expecting more and more from their healthcare providers, especially when it comes to online services. To ensure patients’ satisfaction, a Digital Front Door strategy. should include the following features:

digital front door softwarePrescription Refills

77%[¹] of patients want a prescription refill solution. Rx Refill Request Software allows patients to request medication refills online from anywhere and at any time from a device of their choice, without having to call their healthcare provider.

Health Maintenance Reminders

70%[¹] of patients want their healthcare provider to send automated patient appointment reminders. Patient appointment reminder software sends patients a follow-up reminder message regarding condition, routine health maintenance, or reactivation if they have not had an appointment over a certain period of time.

 Patient-Provider Secure Messaging

69%[¹] of patients are more likely to choose a healthcare provider that offers bidirectional patient messaging. A secure messaging feature allows patients and caregivers to send and receive electronic messages with their healthcare providers.

Appointment Scheduling

68%[¹] of patients are more likely to choose a healthcare provider that offers digital appointment self-scheduling. Medical appointment scheduling software allows the process to be handled online. Patients can schedule appointments at any time from a device of their choice without the intervention of staff members.

Remote Monitoring

53%[¹] of patients want their healthcare provider to implement remote patient monitoring software. Remote patient monitoring comprises tools that collect, combine, analyze, and report patient vital data from the comfort of the patient’s home.


Telehealth, telemedicine, virtual visits, and related terms refer to exchanging medical information online through electronic communication, generally video. 49%[¹] of patients are more likely to choose a healthcare provider that offers telemedicine.

Medical Records / Encounter Notes

Several healthcare authorities (ONC, CMS & HIPAA) enforce the fact that healthcare organizations should provide patients electronic access to their health information. With a Digital Front Door strategy, medical records portals allow patients to view their encounter notes and health records from their providers and combine health information from multiple sources, including user-entered data, into a single, consolidated patient record.

Patient Payments

An online patient payment solution feature within a Digital Front Door software allows patients to pay bills online and view their account details, including itemized costs, not just the outstanding balance.

Patient Forms

Give patients the freedom to fill out forms remotely on their chosen device before their consultation, allowing for a safe and efficient intake process. Digital Front Door software pulls information from the source system to automatically populate enrollment, clinical history, consent, and insurance/billing forms. Data entered into the patient forms software is sent back to the EHR (Electronic Health Record) or PM (Practice Management) solution’s discrete data fields.

Lab Results

Provide patients with a means to access their test/lab results in a HIPAA compliant manner. Lab results are sent to the patient portal either from the lab itself or the healthcare source systems.

Patient Education

Provide patients with education relating to an upcoming care visit, a past care visit, and general and ongoing health. Send patient-specific patient education based on any variable you choose, such as medical condition, age, and type of upcoming or past appointment.

Live Chat

HIPAA compliant chat allows patients and providers to communicate about a patient’s condition, share lab results, and ask and answer questions in a HIPAA compliant manner.

Patient Intake / Check-In

A patient intake solution allows patients to complete the intake process remotely on their chosen device. Patients can complete new enrollment forms, clinical history, consent, and insurance/billing before their consultation.

Provider / Location Search

Provide patients with a means to search for healthcare providers or healthcare organizations through the Digital Front Door strategy. Search results can include contact information as well as operating times and wait times.

Mapping & Wayfinding

Geolocation tools provide patients with real-time guidance to help patients arrive at specific healthcare facilities or locations. Online information helps patients navigate large healthcare facilities in a timely manner.

Urgent Care Visit Assistance

This feature provides patients with information regarding urgent care services; information should include up to date wait times and urgent care locations.

Digital Front Door Strategy

Referral Requests

Allow patients to request a referral to a specialist. Medical records can be shared between providers within patient referral software.

Transportation Services

Providers can arrange patient transportation to or from facilities through the Digital Front Door.


E-commerce is a Digital Front Door feature in which services or products can be displayed. These products and services can be purchased online with the use of a credit card. An example of such a service could be a telehealth visit bundle. Products could include remote monitoring and wellness devices.

Insurance Eligibility & Service Estimates

A Digital Front Door strategy allows for automated verification of insurance coverage without staff assistance. Bridge works with a real-time EDI service for insurance eligibility and service estimations. This is typically checked during the patient intake/web-check-in process and can include price estimates overtime for extended treatment courses.

Virtual Waiting Room

A virtual waiting room provides patients with the means to virtually complete the intake process from their device without the need to step foot into the practice. A virtual waiting room includes appointment reminders, patient education, self-check-in, and online intake forms.

More than half[¹] of patients would rather choose a practitioner that provides digital capabilities encompassed within a Digital Front Door. Failure to provide such a solution can result in a loss of patients, therefore, revenue. It’s vital to keep up with the latest developments and demands, otherwise, healthcare organizations could be risking their future. Developing a comprehensive Digital Front Door strategy is no small feat. That is why many healthcare organizations partner with industry-leading personalized patient engagement providers such as Bridge Patient Portal. Contact us to discuss your innovative Digital Front Door software.

  1. Accenture 2019 Digital Health Consumer Survey. [online] Available at: [Accessed 4 Dec. 2020].
Community Manager at Bridge Patient Portal. Kirsty is an experienced marketer with a demonstrated history of working in the medical and software industry. She is skilled in digital marketing, including SEO copywriting. Kirsty marries her passion for healthcare with her experience in digital marketing.
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