What Is Public Relations?

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The Web’s Most Comprehensive Guide to PR For Business Owners Guest post by Tech Function Public relations is more than just media relations, and securing some pieces of vanity coverage for your business. A strategic PR campaign will deliver exposure, sales and a myriad of other benefits to your business. This comprehensive guide will take […]

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The Benefits of Online Appointment Scheduling

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Americans are busier now more than ever, and if healthcare organizations want to keep up, they must adjust their systems to complement the on-the-go lifestyles of their patients. One way practices are staying in step with their patients is by streamlining the process that gets the patients in the door. Many have turned to a […]

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Healthcare Marketing Insights: 3 Things That Matter to Your Patients

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Healthcare is changing – and we’re not just talking about payment and care delivery models. Healthcare marketing tactics are also evolving, and it has to do with how people make decisions about their care. Patients are moving away from relying heavily on doctor referrals and from simply visiting healthcare facilities closest to where they live. […]

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How to Make Sure Your Website Reaches Patients With Low Health Literacy

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Imagine this: you have just spent thousands of dollars on a revamped website that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, packed with information, features built-in tools to increase engagement and online communication, and is optimized for search engines so that existing and prospective patients can find you. The […]

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How Effective Is Your Medical Website?

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Your healthcare organization’s website may be getting a good amount of traffic, but are people taking action once they’re there? If you haven’t figured out how to capitalize on the traffic your website gets, you could be missing out on thousands of dollars in easy-to-capture revenue each year – and that’s just a modest estimate. […]

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