Healthcare Marketing Insights: 3 Things That Matter to Your Patients

4 / 5 (1 votes)

Healthcare is changing – and we’re not just talking about payment and care delivery models. Healthcare marketing tactics are also evolving, and it has to do with how people make decisions about their care. Patients are moving away from relying heavily on doctor referrals and from simply visiting healthcare facilities closest to where they live. […]

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Three Must-Have Patient Portal Features

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Healthcare organizations have different needs and look for varying patient portal features and functionalities. Still, there are many features that provide real value all-around – both in terms of patient satisfaction and in their ability to help physicians streamline workflow and save time. These are the top three patient portal features that get the best responses from […]

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How to Make Sure Your Website Reaches Patients With Low Health Literacy

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Imagine this: you have just spent thousands of dollars on a revamped website that you’re hoping will get your healthcare organization greater exposure. Your new site is innovative, packed with information, features built-in tools to increase engagement and online communication, and is optimized for search engines so that existing and prospective patients can find you. The […]

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How to Improve Patient Turnaround Time and Maintain Quality of Care

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Moving patients quickly through your office without compromising care quality requires careful planning and a methodical execution. The effort to maximize patient flow is worth it, though, as doing so is a great way to improve performance and enhance patients’ experience while visiting your practice. Here are five easy ways to improve patient turnaround time […]

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How Can I Increase Patient Portal Usage?

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Determining how to increase patient engagement is becoming important within physician practices. If a practice wants to successfully attest to Meaningful Use Stage 2 as part of the Medicare and Medicaid EHR incentive programs it will need to prove that patients are actively engaged in using their patient portal. Here are some tips for getting […]

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Patient Engagement: the Buzzword Revolutionizing Healthcare

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If you are in healthcare, you have likely heard of the latest buzzword on the tip of everyone’s tongues: patient engagement. It refers to the process by which patients become active partners in their health. Ever since CMS made it the main focus of Meaningful Use Stage 2, it has become one of the things […]

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Four Factors to Consider Before Purchasing a Patient Portal

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Many patient portal vendors employ strategies to help physicians meet Meaningful Use requirements; however, their software does not necessarily present an efficient or effective way for patients to access to their electronic health records. Some patient portals, for example, only support medical billing exchanges and don’t provide clinical information. Others provide a standard patient portal […]

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How Effective Is Your Medical Website?

5 / 5 (1 votes)

Your healthcare organization’s website may be getting a good amount of traffic, but are people taking action once they’re there? If you haven’t figured out how to capitalize on the traffic your website gets, you could be missing out on thousands of dollars in easy-to-capture revenue each year – and that’s just a modest estimate. […]

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The Key to Healthcare Interoperability Is Open Platforms

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Helathcare interoperability has become a hot topic in the world of health IT – yet due to its inherent complexity, it remains the biggest hurdle to efficient and effective use of communication across a broad spectrum of systems and solutions. Whether healthcare organizations are using EMRs, telemedicine, patient portals, mHealth or EMPIs, it is necessary […]

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Want Patient Engagement? Give Patients Access to Their Health Histories Online

2 / 5 (1 votes)

The Health Insurance Portability and Accountability Act (HIPAA) stipulates that patients must be permitted to review and amend their medical records. As online patient portals and other information technologies make medical records more accessible to patients, it is going to become more commonplace for patients to review their records routinely. Allowing patients easy electronic access […]

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