Tag Archives: patient engagement

CCPA, Does It Apply To Your Healthcare Business?

If you’re considering building a CCPA patient portal you must ask yourself: Is my patient engagement company CCPA compliant? If not, your business may be at risk. Discover exactly what CCPA is and if it applies to your healthcare business. 

What is CCPA compliance?

The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for residents of California. The bill was passed into law on June 28, 2018, and went into effect on January 1, 2020.

The Act provides California residents with the right to:

  • Request a business disclose the categories and specific pieces of personal information that it collects about the consumer, and the categories from which that information is collected
  • Know the business purposes for collecting or selling the consumer’s personal information
  • Know the categories of 3rd parties with which the information is shared 
  • Request the deletion of personal information
  • Opt-out of the sale of personal information by a business and not be discriminated against for exercising this right (i.e. by charging different prices or providing different quality of goods or services)
  • Protect the sale of minor’s personal information and opt-in to having that information sold

What is considered personal information?

CCPA defines personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household such as:

  • Name or alias
  • Postal address or physical address
  • Unique personal identifier 
  • Online identifier
  • Internet protocol address 
  • Email address
  • Account name 
  • Social security number 
  • Driver’s license number
  • Passport number
  • Physical characteristics or description 
  • Telephone number
  • State identification card number 
  • Insurance policy number
  • Education and employment history
  • Financial information including bank account number, credit card number or debit card number
  • Medical information 
  • Health insurance information

What data types could be subject to CCPA?

  • Personal information not regulated by HIPAA
  • Personal information which is processed by a non-healthcare division of a HIPAA-hybrid entity, or connected non-profit
  • Certain employee data
  • Personal information collected through conferences, fundraisers, marketing events, or similar activities
  • Personal information used for research

Does the CCPA apply to your healthcare business & CCPA Patient Portal app?

The CCPA applies to any business, including any for-profit entity that collects consumers’ data, which does business in California, and satisfies at least one of the following thresholds:

  • Has annual gross revenue exceeding $25 million
  • Buys or sells the personal information of 50,000 or more consumers or households
  • Earns more than half of its annual revenue from selling consumers’ personal information

Organizations are required to “implement and maintain reasonable security procedures and practices” in protecting consumer data.

Even if your organization doesn’t have locations in California, if you conduct business or market your offerings in California and meet the criteria above, CCPA applies to you.

Discover how to become CCPA compliant and learn about the consequences for failure to adhere. Let us help you create your next CCPA patient portal. Contact us here

Founder of Bridge Patient Portal, and a health IT entrepreneur and business owner of 16 years with extensive experience in Healthcare IT. Specializing in Business Development, Software Development, Patient Portals, mHealth, Patient Engagement, HIPAA, Electronic Medical Records, Web Development and Internet Marketing.

Bridge Patient Portal Reports Record Growth for 2019

DALLAS, Jan. 28, 2020 /PRNewswire/ — Bridge Patient Portal® today announced record growth for 2019 with a 68% increase in its client base–predominantly in organizations with 50 or more providers–and an 85% increase in the number of individual patients hosted in Bridge Patient Portal across the existing and new client base. Bridge Patient Portal is an enterprise patient engagement software for healthcare organizations seeking to offer enhanced patient portal functionality and to consolidate “one-off” patient engagement solutions with a single PC and mobile-ready solution.

According to Adam Cherrington, Research Director over Patient Engagement for KLAS Research, “We recently interviewed providers and asked about their top priorities for future initiatives and investment within patient engagement. Patient experience surfaced as one of the top areas of engagement that providers are considering for the future. Because experience can potentially hit core goals of the quadruple aim of improving healthcare, we expect this to be a key area in healthcare for 2020 and beyond.”

Bridge’s growth in 2019 has been driven by this increasing demand among medium- to large-sized healthcare organizations seeking to improve the patient experience. Bridge improves the patient experience by providing patients with a “single pane of glass” to access a comprehensive set of fully-integrated self-service features. Healthcare organizations are also attracted to Bridge because it can significantly reduce the costs associated with managing multiple “one-off” or “piecemealed” patient engagement solutions.

Bridge Patient Portal CEO John Deutsch attributes the company’s dramatic growth to a favorable marketplace and the successful implementation of a few key initiatives.

  • Bridge spent the last two years heavily focused on R&D, and the software now includes all the main features that healthcare organizations have historically had to piecemeal together.
  • Bridge completed an interface into Centricity™ Practice Solution. Now, healthcare organizations using Centricity Practice Solution can easily interface with Bridge’s software. Bridge also supports some of healthcare’s most popular EHRs, including Greenway, NextGen and athenahealth.
  • Bridge focused on meeting the modern patients’ needs and user experience expectations in developing new functionality for its upcoming version 3.0. This included the development of a patient intake/check-in solution, IVR-based (Interactive Voice Recognition) notifications and a new mobile-ready user interface.

“Most of 2019 was focused on development, not growth, so these numbers are very encouraging, and we are expecting even greater growth in 2020 since all of our main development objectives are now completed,” said Deutsch. “Bridge is at a point where we can scale quickly. We are very well positioned as we embark on this upcoming major growth phase.”

In 2020, Bridge Patient Portal’s main focus will be on continued growth. Bridge will be upgrading existing clients to version 3.0, which is expected to launch in Q1. In addition, Bridge will be attracting new clients interested in leveraging the complete functionality offered by Bridge, especially Bridge’s new iOS and Android-based mobile app, and its new patient intake solution for patient web check-in.

About Bridge Patient Portal
Bridge Patient Portal is an enterprise patient portal and engagement solution that empowers patients with self-service tools to better manage their care. The Bridge Patient Portal platform is ideal for health organizations seeking to replace their existing EHR portals or connect to disparate EHR environments with a single, EHR-agnostic patient portal platform. Founded in 2012 and headquartered in Dallas, Texas, Bridge Patient Portal has installations in more than 60 physician practices, hospitals and health systems nationwide. For more information, visit https://www.bridgepatientportal.com/ or call 866-838-9455.

Media Contact: Laura Luthi
Cell: 503-341-7785
[email protected]

Originally published on PR Newswire: https://www.prnewswire.com/news-releases/bridge-patient-portal-reports-record-growth-for-2019-300993606.html

Founder of Bridge Patient Portal, and a health IT entrepreneur and business owner of 16 years with extensive experience in Healthcare IT. Specializing in Business Development, Software Development, Patient Portals, mHealth, Patient Engagement, HIPAA, Electronic Medical Records, Web Development and Internet Marketing.

Bridge Patient Portal Brings a Fully-Customizable Patient Self-Scheduling Solution to Health Organizations

Bridge Patient Portal self-scheduling software and ASMS logos

Advanced Sleep Medicine Services adopts Bridge self-scheduling software, improving office efficiency and patient experience

Calling to schedule an appointment, only to be put on hold, can be one of the most frustrating experiences for a patient–and at the same time, one of the more labor-intensive cost centers for health organizations. Bridge Patient Portal today announced the release of its fully-integrated and customizable patient self scheduling software solution, which gives patients more autonomy and freedom in patient appointment scheduling while increasing efficiencies for health organizations. Health organizations no longer need to buy separate and expensive software solutions in order to offer self-scheduling capabilities.

Bridge Patient Portal is the first to offer advanced self-scheduling functionality in a patient portal platform, creating a true, all-in-one patient engagement solution. The self-scheduling user interface works on multiple platforms and is an add-on to the patient portal solution. This means patients now have a single point of entry for all activities, including a patient appointment scheduler, health record access, online bill pay, secure messaging, prescription refill requests and more.

Many self-scheduling offerings are designed for simple, routine office visits, and don’t work well for complex, multi-specialty health organizations. Furthermore, as health organizations grow and accumulate multiple practice management and electronic medical record systems, it becomes even more challenging to get self-scheduling systems to communicate with these multiple systems simultaneously–something Bridge does natively. These basic self-scheduling products are not equipped to handle complex scenarios, such as addressing clinical questions, handling multiple locations, or supporting insurance and physician clearances often required for certain visits.

Bridge Patient Portal supports the complexities of decision trees and intricate self-scheduling scenarios through custom self-scheduling forms. The forms can be placed inside of Bridge Patient Portal, in its mobile application (Android and iOS), in the Universe mHealth App Platform or made publicly available without a login on the client’s website.

Bridge Patient Portal’s self-scheduling software was just adopted by Advanced Sleep Medicine Services, a sleep medicine clinic with more than twenty locations across Southern California. Advanced Sleep Medicine Services found scheduling patients for their appointments to be labor-intensive, and needed a patient self-scheduling solution that could handle the complicated scheduling situations that are associated with sleep studies.

“It has been a pleasure working with Bridge Patient Portal,” says Kermit Newman, Founder of Advanced Sleep Medicine Services. “They have helped us take a very complex scheduling process and simplify it, for the convenience and efficiency of both our patients and our scheduling staff.”

“With patients demanding online self-service tools and margins evaporating in healthcare, our self-scheduling software solves one of the bigger front-office inefficiencies,” says John Deutsch, Bridge Patient Portal Founder, and CEO. “Totally custom or more rigid options exist. However, our solution is a fraction of the cost of these custom solutions, and provides greater scalability than rigid pre-built solutions. The combination of the degree of complexity our software supports, being part of a single patient engagement solution, and its multi-platform availability is unprecedented.”

The need for larger multi-location or multi-specialty healthcare organizations to have a customizable solution is paramount. Bridge Patient Portal supports complex scheduling rules including:
– Providers working in multiple locations.
– Providers only handling certain appointment and insurance types.
– Changing workflows and questions based on insurance and appointment type.
– Different appointment time lengths.
– Self-scheduling eligibility questionnaire.

Patients are accustomed to the efficiency of online scheduling in other industries and expect that same capability from their healthcare providers. Bridge Patient Portal’s patient scheduling software easily guides patients through proper screening and the selection of convenient appointment times. With Bridge’s self-scheduling software, patients can:
– Find next available appointments across multiple locations and/or providers.
– Schedule appointments in real time.
– Complete registration and intake forms at the time of scheduling.
– Receive reminders for appointments and follow-up care via email/SMS.
– Manage and view all past and future appointments.
– Schedule appointments on behalf of their dependents (or patients, if they are a caregiver) from their mobile device.
– Cancel and reschedule appointments.

To learn more about Bridge Patient Portal or schedule a demo, visit www.bridgepatientportal.com or call (866) 838-9455.

About Bridge Patient Portal
Bridge Patient Portal is an enterprise patient portal and engagement solution that empowers patients with self-service tools to better manage their care. The Bridge Patient Portal platform is ideal for health organizations seeking to replace their existing EHR portals or connect to disparate EHR environments with a single, EHR-agnostic patient portal platform. Founded in 2012 and headquartered in Dallas, Texas, Bridge Patient Portal has installations in more than 60 physician practices, hospitals and health systems nationwide.

Originally posted on 24/7 Press Release: https://www.24-7pressrelease.com/press-release/467714/bridge-patient-portal-brings-fully-customizable-self-scheduling-solution-to-health-organizations

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.

How a Single Patient Engagement Solution Improves Patient Communication – Part II

Symbols And Signs Of Global Netoworking

How disparate and piecemealed patient engagement solutions inhibit effective patient communication.

Read Part I of this two-part article series: The Advantages of Having a Single Patient Engagement Solution

In the healthcare industry, successful organizations need to always be mindful of their consumer. Effective communication is one major factor that attributes to consistent patient retention and heightened patient engagement among healthcare companies. Healthcare organizations need to operate with simple, transparent, and important messaging in order to attain effective communication with their patients. This can easily be achieved by switching to a single patient engagement solution.

In the current market, many healthcare organizations are still operating using a multiple patient engagement solution. They will often purchase various patient engagement software systems (e.g. patient bill pay software, patient scheduling software, appointment reminders, patient portal, etc.) as opposed to buying one single solution. These multiple engagement solutions can severely impact the communication between a healthcare organization and their patients negatively.

Respecting Patient Communication Preferences

When an organization uses multiple patient engagement systems at the same time, it is nearly impossible to respect a patient’s communication preferences. There is no synchronization of preferences between an organization’s multiple patient engagement solutions and source systems (ie. practice management software, revenue cycle management software, electronic medical record software). A patient will opt-in or opt-out of receiving messages from one system, and another system will not be able to respect that patient’s request. Not only can this be an annoyance and violation of trust for the consumer, but it also poses the risk of serious legal ramifications for an organization. With a single, all-in-one solution, an organization possesses the ability to honor a patient’s preference when opting in or out of receiving specific messaging. 

Better Patient Communication

Disparate systems from different vendors generally don’t have the ability to communicate with each other so a patient’s communication preferences can’t be respected. For example, a patient might prefer email notifications over SMS, or if they change their email, the account would have to be updated in all systems manually (assuming the systems are not interfaced). With a piecemealed patient engagement solution, patients can end up receiving messages at inopportune times, or they receive too many unimportant or duplicate messages. This can irritate patients, causing them to opt-out of receiving any messaging at all. Practices will attempt to correct their patients’ frustrations by limiting their messaging, thus self-regulating themselves and not utilizing patient messaging to its full potential. A single solution solves this problem by ensuring coordinated, direct, and effective messaging to patients.

Go to Bridge to learn more about the ease and advantages of implementing a single patient engagement solution today.

Founder of Bridge Patient Portal, and a health IT entrepreneur and business owner of 16 years with extensive experience in Healthcare IT. Specializing in Business Development, Software Development, Patient Portals, mHealth, Patient Engagement, HIPAA, Electronic Medical Records, Web Development and Internet Marketing.

The Advantages of Having a Single Patient Engagement Solution – Part I

Man selecting button from holographic digital screen

Why early adopting healthcare organizations are replacing their disparate and piecemealed patient engagement solutions for a second-generation single solution.

In the ongoing efforts to increase quality patient engagement, many healthcare organizations have come to acquire multiple patient engagement solutions. In an attempt to satisfy patient needs without overly disrupting their IT “status quo”, healthcare organizations will often buy multiple software solutions (e.g. patient scheduling, event management, patient education, medical records access, patient portal, appointment reminders, etc.) as opposed to purchasing a single patient engagement solution. This inevitably turns into a piecemealed patient engagement solution that creates a mine of issues to be uncovered in the future, both for the organization and the consumer alike.

Not only does this have a negative impact on the customer in terms of patient communication and messaging, but it also brings forth many problems for the healthcare organization itself. These multiple patient engagement solutions can cause issues internally with an organization’s source system as it attempts to interface with this multitude of software systems. Furthermore, from a financial standpoint, these piecemealed patient engagement solutions can be very costly for organizations as well. 

An Easily Interfaced System

With a piecemealed patient engagement solution, you are granting more access than is needed for each individual system. Each system (patient bill pay software, appointment reminders, patient education, etc.) needs to be interfaced with the EMR, PM, or other source systems. There is a greater potential for error, simply because of the larger number of interfaces, an organization must manage. A single solution allows for one simple interface to an organization’s source systems.

Cutting Costs

Healthcare organizations see significant financial benefit from switching to a single patient engagement solution. A piecemealed patient engagement solution has much greater costs associated with it, than with its singular counterpart. A single solution is of course more expensive, but the cost of maintaining multiple systems from multiple vendors and the unrealized ROI resulting from having solutions that are not fully utilized, makes a clear argument for a single solution.

Read Part II of this two part article series: How a Single Patient Engagement Solution Improves Patient Communication

Go to Bridge to learn more about the ease and advantages of implementing a single patient engagement solution today.

Founder of Bridge Patient Portal, and a health IT entrepreneur and business owner of 16 years with extensive experience in Healthcare IT. Specializing in Business Development, Software Development, Patient Portals, mHealth, Patient Engagement, HIPAA, Electronic Medical Records, Web Development and Internet Marketing.

What is Patient Engagement?

Since the Center for Medicare and Medicaid Services (CMS) launched the electronic health record (EHR) incentive program, Meaningful Use (MU), in 2011, the term patient engagement has become nearly ubiquitous in US healthcare policy discussions. It is now the driving concept behind CMS’s proposed financial reimbursement paradigm shift that focuses on a move from fee for service care to value based care.

Despite the emphasis that has been placed on the term “patient engagement” and its widespread use among health IT vendors in their marketing campaigns, many healthcare providers still have a vague concept of what patient engagement is and many doubt if it’s genuinely beneficial. (more…)

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.

Why Telemedicine Has Failed

telemedicine consult

Telemedicine, the use of technology for remote patient monitoring and medical consultations, is experiencing growing pains in the U.S. It’s a logical response to ballooning healthcare expenditures and an ever-increasing physician availability shortage. Integrated with patient portals, patient engagement mobile apps, remote patient monitoring software and health tracking apps, telemedicine is also part of a growing market for patient engagement solutions.

However, going virtual with healthcare has not been straightforward, and has taken longer than anyone would have expected. For telemedicine to reach its potential, we need to address lags in adoption, privacy concerns, and health policy barriers.

Adoption: Generating Physician Buy-In

There are many private companies that specialize in telemedicine, such as virtual care applications or 24-hour “ask a doctor” services. The other option is a physician who has regular appointments also checking in with patients remotely via a telemedicine portal or a similar application. In this case, many physicians don’t want to change how they do medicine. For a successful transition to a hybrid format, first and foremost, the reimbursement must be there. Reasonable reimbursement for telemedicine is still mostly limited to certain states and is simply not enticing enough to drive telemedicine. A perfect example of this would be the use of chronic care management solutions for CPT code 99490 – which has seen unexpectedly low utilization. The evidence that telemedicine and tools for patient engagement are still lacking as well.

Adoption: Developing Accessible Patient Engagement Solutions

Patients with chronic conditions that require frequent check-ins have a tremendous amount of potential to benefit from telemedicine portals. Older and typically less tech-savvy seniors, for example, it may be hard for them to connect or use remote patient monitoring devices between office visits. On-screen interaction may not be easy for those with limited vision. This makes it difficult to engage patients. These obstacles can be overcome with accessible technologies, and health IT professionals should focus on this.

Privacy: HIPAA Compliant Remote Patient Monitoring and Consultation

In telemedicine, personal health information is sent in several ways, including text, audio, video, images, and real-time remote patient data from sensors. This worries healthcare providers, who need to comply with HIPAA privacy rules. While the tools we use daily may not meet standards (video, email, SMS) there are specialized platforms out there that do, the Bridge Patient Portal platform being one of them. These are essential to best practices in telemedicine.

Policy: Taking Advantage of in Interstate Licensing

States have different requirements about where a physician needs to be licensed to provide telemedicine services: In some cases, it’s the state where the practice is located. In others, it’s the state where the patient is located. Over twenty-six states have now introduced or enacted Interstate Medical Licensure Compact legislation, which will make it easier for physicians to practice in several states. As more states join, medical practices may need to be guided on how to get their healthcare teams licensed.

Policy: Addressing Different Reimbursement Rules Across States

Reimbursement is another area of inconsistency: Rules about which telemedicine services need to be covered by Medicare, Medicaid, and private insurance vary from state to state. This is being considered at the federal level. In the meantime, healthcare providers need easy access to centralized, up-to-date information on relevant policies.

By harnessing our society’s tech habits to engage patients and help physicians do their jobs better, telemedicine has lots of potential. At this stage, it faces roadblocks like privacy concerns and policy red tape. It’s important to equip healthcare providers with resources for navigating these issues. On the product end, we need to develop technologies that make telemedicine accessible and effective for both physicians and patients.

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.

Utilizing HIPAA Compliant Patient Surveys to Optimize Patient Engagement and Increase Effectiveness of Post Visit Communication

Having a post-visit communication plan can significantly improve patient outcomes by reducing the number of  emergency visits, decreasing the hospital re-admission rate, and improving chronic disease management.  Utilizing HIPAA compliant patient surveys is an excellent way for providers to gather post-visit information that enables them to monitor patient well being, verify medication adherence, and review care plan compliance, all of which improves patient satisfaction and help patients maintain good health.

Despite the importance of follow-up communication, few healthcare organizations have a robust post-visit communication plan in place.

A recent survey of 50 health professional and healthcare administrators conducted by Bridge Patient Portal, demonstrated that only 30% of organizations have an adequate post-visit communication plan in place.

study - patient engagement strategy

The survey also examined the areas of post-visit communication that pose the greatest challenges for healthcare organizations.

Post-Visit Patient Communication Challenges

Post-Visit Communication and Patient Engagement Goals

For survey respondents whose organizations do have a patient engagement strategy, when asked which goals they were trying to accomplish, the majority (59 percent) said continuity of care for better health.

patient engagement strategy goals

Barriers to Implementing Post Visit Communication Plans

The Bridge Patient Portal survey indicated that there are multiple  barriers to addressing the post-visit patient communication challenges According to the survey, the two biggest barriers for healthcare organizations are “internal problems with managing existing technology” and “lack of knowledge to produce a satisfactory solution.” Moderate barriers include: lack of internal staff resources, lack of budget, and lack of interest by management or not a priority.


The results show that post-visit patient communication is a significant problem for many healthcare organizations, and the barriers for adoption cannot always be resolved internally. For this reason, it is increasingly important for organizations to work with third parties, including patient engagement strategists, consultants, and vendors that offer patient survey software to develop comprehensive plans to improve post-visit communication and, as a result, patient health outcomes.  With Bridge Patient Portal’s robust,  HIPAA compliant forms and secure notification system to deliver surveys to patients you will have a trusted partner to build your organization’s post-visit communication plan.

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.

4 Patient Engagement Tools Used To Increase Patient Portal Usage

Patient engagement is a necessary element for the achievement of a better quality of care and it is a critical component of the Center for Medicare and Medicaid Services (CMS) initiative to focus on the quality of care.  CMS programs like the Medicare Access and CHIP Reauthorization Act, MACRA, are fundamentally changing the reimbursement matrix for healthcare in the United States by shifting the focus from fee for service to reimbursement for quality.  Thus, determining the right patient engagement solution has become increasingly important for healthcare organizations.

A patient portal can increase a health organization’s ability to keep patients engaged and healthy. Furthermore, it facilitates the obtainment of MACRA goals. In order to succeed, however, physicians and staff must know how to properly leverage the portal to improve communication and boost engagement.

Here are four ways  to promote patient engagement technology, like patient portals,  to maintain an engaged patient population and improve patient outcomes

1. Raise Awareness about the Patient Engagement Technology

Does your organization have a strategy for promoting patient engagement technology? Simply implementing a patient portal  is not enough. Patients need to know that the technology is available to them and how they can benefit from using it.


To provide an initial introduction to the patient portal, you can have staff assist patients with portal registration at check-in or check-out and provide step-by-step instructions for entering demographic and insurance information required for that day’s visit. Making tablets or kiosks available at check-in is a great way for patients to begin this process. You can send patients home with a handout about the portal in order to reinforce the message. Hanging posters promoting the portal in the waiting room and exam rooms is also a very cost-effective way to raise awareness about the patient engagement technology that you are promoting.

If your organization has a website, you will want to promote the portal by placing a link to the page in a prominent place with a strong call to action. Sending an email blast to your entire patient database is another great way to raise awareness.

2. Assign a Care Coordinator

If your healthcare organization uses patient care coordinators to promote health awareness and help patients reach their care goals, you know how integral these individuals are to successful patient engagement technology implementation.  Care Coordinators work with the physician and patient to develop a care plan, they communicate the provider’s plan to the patient, and they continually assess the patient’s needs. They also play a vital role in adoption of patient engagement technology by by promoting patient portal features that open lines of communication and streamline care plan management.

3. Strengthen the Physician’s Role

physicianPhysicians have one of the most important roles in promoting a patient engagement solution, like a patient portal.. A recent survey by the New England Journal of Medicine Insights Council, found that physician buy-in is essential to the adoption of patient engagement technology.  Patients are much more likely to use a new technology if their physician wants them to use it. It is important to note that the physician’s role does not end after suggesting a new patient engagement technology, many patients will require reinforcement of the idea.  For example, once patients are using a patient portal, their physician should mention the portal at each visit and specifically refer to a feature in which the patient might find value.

4. Highlight Useful Features

Your patient portal can do a lot of things, but chances are that most of your patients do not care about all of the portal’s features. Instead of overwhelming patients with information, tell them about the features that they are most likely to use. This includes things that make it easier for patients to manage their health and to perform otherwise time-consuming tasks online – for example, features that give them the ability to:

  • Send and receive secure messages from their physician
  • Access lab results without having to wait for a callback from the physician’s office
  • Schedule appointments without having to call the office
  • Request medication refills online

As patients get more comfortable using the new patient engagement technology, your organization may choose to start an email newsletter or awareness campaign to market new features. This process can be simplified if you have a patient engagement platform that provides email notifications using templates customized for your hospital or practice.

What it all boils down to is how the patient feels after each portal experience. If the first experience with the patient portal is a pleasant one, the more likely the patient is to continue using it.

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.

How Patient Engagement Platforms Optimize Patient Centered Care

By engaging patients and encouraging participation in their healthcare, organizations can ensure a greater number of health goals are met. Of course, patient engagement can be a challenge, but a successful plan starts with a realistic goal. Do you know what percent of patients your organization should initially attempt to engage through a patient engagement platform?

The concept of patient engagement evokes all kinds of emotions. It’s exciting for healthcare professionals to imagine that by engaging patients and encouraging participation in their care, a greater number of patients will meet their health goals, resulting in improved treatment outcomes  The challenge, of course, is how to accomplish this.

For providers who participated in the CMS Meaningful Use incentive program, and now MACRA, the mention of patient engagement may make people cringe. For reimbursement purposes, patient engagement is more than just working with patients to achieve health goals; there’s the added pressure to convince patients to engage in “the right ways,” meaning performing specific actions that allow providers to achieve the objectives of CMS’ incentive programs.

The patient engagement objectives of  MACRA require providers to enable patients to securely view, download, and transmit their health information online and to use secure electronic messaging to communicate with patients about relevant health information. In order to qualify for incentive payments, however, more than five percent of a provider’s patients must take advantage of each of these functions, which is difficult for providers to control and may not even produce positive results.

Is it realistic, then, to think that the average provider can accomplish this? It is, according to statistics from the Office of National Coordinator for Health Information Technology, ONC.

Despite many healthcare organizations experiencing difficulties getting patients to engage with them via an online patient engagement portal, the report cites real cases of hospitals meeting the 5 percent requirement and even exceeding it. Some hospitals have gotten as many as 20 percents of patients using their portal, proving that patient engagement is possible, though not necessarily easy.

How easy it is for an  organization to meet  the requirements largely depends on two things:

1. The size of the organization.

Larger hospitals and medical groups are more likely to get above 5 percent patient engagement than smaller organizations. This is possibly due to the resources they have at their disposal. Larger hospitals, for example, are more likely to have funds to acquire the necessary technology and properly integrate it into their electronic health record (EHR).

The size of a larger organization’s marketing department, however, may be its biggest advantage. This is due to the fact that a patient portal needs the right support to ensure success, both to encourage patients to sign up and to continue to login and engage.

2. The patient portal software that’s being used.


There are many factors that can make one software solution better than another when it comes to patient engagement. Having an EHR interface, for example, is essential for providing patients with access to their health information and meeting MACRA requirements.  More importantly, the software must have features that patients want to use.  According to a recent survey by the New England Journal of Medicine Catalyst Insight Council, the patient portal features that are most important to patient engagement are secure messaging and online appointment scheduling  

Patient engagement platforms that work include those with the right mix of interactive features. For instance, offering a mobile application is a great way to increase usage, especially if it integrates with other apps that patients already use to track health indicators, such as exercise and weight.

Setting a Goal for Patient Engagement

Although there isn’t a magic number that hospitals and healthcare practices can expect to meet when it comes to patient engagement, what organizations can do is set a starting target.

A good initial target for smaller organizations is 5 percent, while those with better marketing resources can aim for 10 percent. One of the easiest ways to meet this initial goal is to primarily target patients with a certain condition, such as diabetes. This will allow you to target your marketing efforts better without exhausting your resources. Knowing that these conditions require careful treatment and ongoing care, the benefit for patients is also high.

To get started, make it a goal to contact all active patients with the selected condition, enroll them in the portal, and then expand from there.

If your organization lacks the resources for marketing, you have options. Some patient portal vendors, including Bridge Patient Portal, have started providing more patient engagement-oriented services by offering marketing and patient support knowledge along with the software. This hands-on approach ensures that both vendor goals and client objectives are met.

Business Development Manager at Bridge Patient Portal. Passionate about helping healthcare businesses grow.