Tag Archives: patient engagement app

Bridge Makes Patient Portal Login Faster and More Secure With Fingerprint and Facial Recognition

Bridge Patient Portal introduces biometric authentication on mobile devices for fast, easy, and secure patient portal login 

Dallas, TX – April 29, 2020 – Bridge Patient Portal, the enterprise patient engagement platform for leading healthcare organizations, today announced the release of biometric authentication for user login on mobile devices.

This new feature enables users to seamlessly verify their identity through fingerprint or facial recognition technology before accessing the patient portal. The functionality works on Android and iOS devices that have existing biometric capabilities. Per HIPAA regulations, many healthcare organizations have enacted policies that require users to create long-form, complex passwords that must be changed every 60-90 days, and automatic log out procedures after a predetermined period of inactivity, typically 30 minutes or less. 

“We want to remove the roadblocks of having to remember complex passwords and give patients a quick, secure, and frictionless experience when accessing health information, paying bills, or communicating with clinicians. The integration of biometric authentication increases patient portal usage by making access easier for the user, which is a common complaint from patients,” said John Deutsch, CEO of Bridge Patient Portal. 

This new feature comes as the healthcare industry witnesses a heightened increase in cyber threats and unresolved deficiencies with patient portal registration, login, and forgotten username/password. Consumers have shown a strong preference toward biometric authentication and Bridge has responded.

“This is a further commitment toward our unwavering adherence to security and providing our clients with the strongest measures to protect sensitive patient information,” John added.

With this latest feature, Bridge continues to refine the patient experience by giving users what they expect from modern, consumer-facing technologies. Patients can now securely self-register, reset passwords, and log in conveniently without help from staff. (All biometric user data is stored on the patient’s device and not with Bridge.) The new biometric functionality is available for Bridge’s new Bridge Patient Portal Version 3.0, which was recently released in March 2020 and offers healthcare organizations a seamless and client-branded web to a mobile experience.

About Bridge Patient Portal

Bridge Patient Portal is an enterprise patient portal and engagement solution that empowers patients with self-service tools to better manage their care. The Bridge Patient Portal platform is client-branded and ideal for health organizations seeking to replace their existing EHR portals or connect to disparate EHR environments with a single, EHR-agnostic patient portal platform available on desktop, iOS, and Android. Founded in 2012 and headquartered in Dallas, Texas, Bridge Patient Portal has installations in many of healthcare’s leading practices, hospitals, and health systems nationwide. For more information, visit https://www.bridgepatientportal.com/ or call 800-467-2321.

Media Contact

Clement Baptiste

[email protected]

Originally published on 24-7PressRelease: https://www.24-7pressrelease.com/press-release/472226/bridge-makes-patient-portal-login-faster-and-more-secure-with-fingerprint-and-facial-recognition

Community Manager at Bridge Patient Portal. Kirsty is an experienced marketer with a demonstrated history of working in the medical and software industry. She is skilled in digital marketing, including SEO copywriting. Kirsty marries her passion for healthcare with her experience in digital marketing.

CCPA, Does It Apply To Your Healthcare Business?

If you’re considering building a CCPA patient portal you must ask yourself: Is my patient engagement company CCPA compliant? If not, your business may be at risk. Discover exactly what CCPA is and if it applies to your healthcare business. 

What is CCPA compliance?

The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for residents of California. The bill was passed into law on June 28, 2018, and went into effect on January 1, 2020.

The Act provides California residents with the right to:

  • Request a business disclose the categories and specific pieces of personal information that it collects about the consumer, and the categories from which that information is collected
  • Know the business purposes for collecting or selling the consumer’s personal information
  • Know the categories of 3rd parties with which the information is shared 
  • Request the deletion of personal information
  • Opt-out of the sale of personal information by a business and not be discriminated against for exercising this right (i.e. by charging different prices or providing different quality of goods or services)
  • Protect the sale of minor’s personal information and opt-in to having that information sold

What is considered personal information?

CCPA defines personal information as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household such as:

  • Name or alias
  • Postal address or physical address
  • Unique personal identifier 
  • Online identifier
  • Internet protocol address 
  • Email address
  • Account name 
  • Social security number 
  • Driver’s license number
  • Passport number
  • Physical characteristics or description 
  • Telephone number
  • State identification card number 
  • Insurance policy number
  • Education and employment history
  • Financial information including bank account number, credit card number or debit card number
  • Medical information 
  • Health insurance information

What data types could be subject to CCPA?

  • Personal information not regulated by HIPAA
  • Personal information which is processed by a non-healthcare division of a HIPAA-hybrid entity, or connected non-profit
  • Certain employee data
  • Personal information collected through conferences, fundraisers, marketing events, or similar activities
  • Personal information used for research

Does the CCPA apply to your healthcare business & CCPA Patient Portal app?

The CCPA applies to any business, including any for-profit entity that collects consumers’ data, which does business in California, and satisfies at least one of the following thresholds:

  • Has annual gross revenue exceeding $25 million
  • Buys or sells the personal information of 50,000 or more consumers or households
  • Earns more than half of its annual revenue from selling consumers’ personal information

Organizations are required to “implement and maintain reasonable security procedures and practices” in protecting consumer data.

Even if your organization doesn’t have locations in California, if you conduct business or market your offerings in California and meet the criteria above, CCPA applies to you.

Discover how to become CCPA compliant and learn about the consequences for failure to adhere. Let us help you create your next CCPA patient portal. Contact us here

Founder and CEO of Bridge Patient Portal, and business owner of 19 years with extensive experience in Healthcare IT. John is a Judge for the 2020 eHealthcare Leadership Awards and has appeared on multiple podcasts, including the Outcomes Rocket Podcast and the Hospital Finance Podcast.

Why launching a feature-rich patient mobile app portal has been so difficult, until now

patient mobile app portal

Bridge’s new version 3 is faster to implement and costs up to five times less than alternative mobile-ready patient engagement suites

Healthcare organizations have been challenged to develop a high-quality mobile app patient portal. But, what is considered a high-quality app in the eyes of the patient? A study by Medical Web Experts researched the top published mobile apps in the market and found the following criteria should be met to provide healthcare consumers with the best experience. The patient mobile app portal should:

  • Be branded to the healthcare organization
  • Provide rich and relevant features 
  • Have robust functionality natively built-in, which doesn’t require the user to leave the platform

In today’s market, amongst enterprise patient portal vendors we rarely see an app that meets the above criteria and is affordable for healthcare organizations. There are feature-rich apps, but they are not branded to the healthcare organization. There are apps that are branded and appear to have rich functionality, but patients quickly discover they are being sent to a variety of websites or even other apps to find such functionality. The barriers to achieving a “high-quality” app primarily come down to technical limitations and cost, which include the expense of the app, as well as the increased costs associated with staff time and efforts to manage the app.


Cost is the biggest obstacle facing most healthcare organizations, especially those with fewer than 500 physicians. The high cost is generally a result of the significant number of hours associated with the development of a custom mobile app and the interface into the EHR/PM, or the cost associated with buying an existing patient mobile app portal and then integrating it into the EHR/PM. Per the Medical Web Experts study, a custom, high-quality mobile app that integrates into an EHR/PM source system can cost between $150,000 and $250,000. This is, of course, considerably lower than custom app development costs were even just three years ago when some of the modern coding technologies did not exist.

Technical Limitations

Depending on the healthcare organization’s IT environment, the creation of a high-quality app can be extremely challenging. The greatest hurdle that inhibits an organization from publishing a mobile app is that all of their patient information is not available in a single system. Often, larger healthcare organizations acquire smaller clinics or merge with other health systems. This often results in that organization having multiple EHR and RCM/PM systems in use. If the data is not all in one place, the mobile app must then support multiple interfaces to access each of these systems. This adds a significant layer of complexity to the project. How and which login a patient will use to access PHI-sensitive information in the app poses another challenge. The app could be configured to provide the patient with the same login that they use for their patient portal, but if multiple patient portals exist, how would this work? If a new login has to be created for just the app, the patient might need to now remember a unique login for the patient portal (web application) and another for the mobile app.

Lastly, many healthcare organizations have acquired multiple “piecemealed” patient engagement solutions to fill the functionality gaps in their EMR, PM, Patient Portal, etc. The most common siloed solutions are for appointment reminders, self-scheduling, patient intake, account management, telemedicine, and patient surveys. Today’s healthcare consumers expect that these patient-facing features should be accessible in the mobile app. However, this has created additional problems for healthcare organizations attempting to meet their patient’s expectations because with all these one-off solutions, the number of interfaces that need to be built into the mobile app multiplies.

In summary, the technical challenges and limitations faced in creating a streamlined mobile app are a direct result of how many systems need to be interfaced with and the interface capabilities of these systems.

New Technology is Changing the Market

Bridge Patient Portal is an all-in-one web-based patient engagement solution. With its most recent version, v3.0, Bridge incorporated the latest application development technology. This allows Bridge to offer a client-branded mobile app that replicates the functionality of the web application. Having a single code base that can be used for both web and mobile reduces the time and cost it takes to publish an app, in addition to reducing the entire effort to manage the mobile and web application. 

Bridge has learned that cost is the greatest barrier to healthcare organizations implementing a high-quality mobile app. The time it takes to implement a solution of this scale and the effort required by a healthcare organization to support such an implementation are major decision-making factors. The chart below analyzes the cost difference between a patient portal web-only application, a patient mobile app portal and a client-branded mobile app. A third party “piecemealed” solution with both web and mobile functionality costs between $870/mo and $1270/mo per provider.

Cost comparison between Bridge Patient Portal’s all-in-one mobile/web application and existing 3rd party options

Based on the above calculations of what is typically found in the market, Bridge’s solution is easier to implement, more feature-rich, provides a better patient experience, and costs between one-third and one-fifth of alternative solutions.


The costs for the 3rd party patient engagement solutions and customization costs were collected by Bridge Patient Portal on its competition over the course of multiple years. As there is a significant disparity between each solution and how it is priced, Bridge has amortized all the costs (including setup and customization fees) over a three year period. The 3rd party vendors used in this price comparison are considered to be “best in class” for each of their categories, and are vendors that Bridge regularly competes against or displaces.


Founder and CEO of Bridge Patient Portal, and business owner of 19 years with extensive experience in Healthcare IT. John is a Judge for the 2020 eHealthcare Leadership Awards and has appeared on multiple podcasts, including the Outcomes Rocket Podcast and the Hospital Finance Podcast.