Bridge is a technology company that offers a superior patient portal experience for healthcare organizations and their patients. As a leading patient portal vendor, we’re dedicated to changing the provider-patient relationship through software and professional services that help providers engage their patients online.

We are committed to both selling great software, and to assist providers in their patient engagement efforts. This is evident in the product we provide, the services we deliver, and the active role we take in helping providers increase patient portal usage.

Our Vision

Bridge’s vision is to be the single patient portal vendor and patient engagement solution trusted by healthcare’s most innovative organizations.

Our Mission

Our mission is to help healthcare organizations deeply engage their patient population by aligning next-generation patient engagement tools with modern user experience.

Our History

Founded in 2012 and headquartered in Dallas, Texas, Bridge was a product incubated in Medical Web Experts – a web development company that’s been working with top university health systems and hospitals since 2003. Born out of their clients’ necessity for a secure, HIPAA-compliant patient login portal, Bridge grew quickly as a leading patient portal vendor and became its own company in 2012. Bridge is a self-funded project, and an employee-owned company.

We undergo annual third-party HIPAA software and legal audits, in addition to oversight from our on-staff dedicated compliance officer.

With a long history in electronic health record software, mobile app development, and web development, our extensive experience enables us to deliver advanced solutions to today’s most complex patient portal implementations – including connecting disparate EHR environments with a single, EHR-agnostic platform.

Bridge’s Team

John Deutsch

John Deutsch
Chief Executive Officer (CEO)
John is a seasoned executive with 19 years of healthcare IT business ownership
experience specializing in patient engagement, marketing, and software/web
development. He was the co-founder of EMR Experts, an EHR consulting firm,
which was sold to Bizmatics Inc in 2008. John then founded Medical Web
Experts, a leader in custom HIPAA-compliant software/web development and
marketing for the healthcare industry. Bridge Patient Portal, an all-in-one
patient engagement solution, was spun-off from Medical Web Experts in 2012.
John split his time as CEO between both Medical Web Experts and Bridge
Patient Portal until late 2019, at which point he stepped down as CEO at Medical
Web Experts to focus solely on Bridge Patient Portal. John has positioned both
companies as leaders in the patient engagement space, earning the trust of
some of the biggest names in healthcare. Besides his extensive experience in
business and workforce management, he also maintains strong technical
knowledge in information systems, IT security, compliance, and healthcare.

Josh Orueta

Josh Orueta
Chief Technology Officer (CTO)
Josh was trained as an information technology technician at Penn Foster
College in Scottsdale, Arizona. He lived and worked in the United States for five
years before moving to Argentina where he gained the opportunity to work for a
major electronic medical records (EMR) company as an interface and help desk
director. During this career opportunity, he received valuable EMR training. He
also worked closely with major labs and practice management (PM) software
companies in the US before coming to Medical Web Experts in 2013 as the
product owner of Bridge Patient Portal. He is well versed in HL7 interfaces and
has managed the development of patient portal features that include meeting
Meaningful Use requirements for various EMR companies, including Bridge
Patient Portal. Josh works with Bridge Patient Portal’s team of talented
developers to better the product every day.

Kortney Orueta

Kortney Orueta
Chief Financial Officer (CFO)
Kortney studied business management at Oakland Community College in
Rochester Hills, Michigan. She joined our parent company, Medical Web
Experts, as the office manager in 2010, then became the director of HR &
administration in 2013, where she managed a team of four people and assisted
in the initial stages of forming Bridge Patient Portal, inc. As her role became
much more financially focused in the following years, she moved into the CFO
role in 2017 and currently manages all finance-related initiatives for Bridge
Patient Portal.

Pablo Bullian

Pablo Bullian
Chief Information Security Officer (CISO)
Pablo manages Bridge’s IT security policies and HIPAA-compliant hosting
infrastructure. He holds an M.S. in Cybersecurity from the University
of Buenos Aires and is an associate professor and active member of
research groups at UNSAM. His research is centered around the security
challenges that next-gen communications technologies face and his work has
appeared in IEEE. Pablo is an Amazon Web Services (AWS)
Certified Solutions Architect, Certified Information Systems Security Professional
(CISSP), and Cisco Certified Network Associate (CCNA).
He has a passion for applying the latest technologies to combat cybersecurity threats.

Clement Baptiste

Clement Baptiste
Director of Marketing
Clement is a marketing professional whose experience spans digital marketing,
communications, and brand management for B2B & B2C tech, consumer goods,
higher education and medical devices. He holds a B.A. in Business Administration
from Cal State Los Angeles and an M.S. in Marketing & Business Analysis from the
University of Edinburgh. Aside from advancing healthtech, Clement is passionate
about emerging forms of human-computer interaction and developments in

Blake Rodocker

Blake Rodocker
Business Development Manager
Blake studied business administration at Thompson Rivers University in
Kamloops, British Columbia, and completed a Health Information Curriculum
and Training for Transformation (HICATT) program and GCP sales certification.
He joined Bridge Patient Portal in 2016 after transferring from our parent
company Medical Web Experts. Blake is passionate about driving collaboration
with clients, partners, and internal teams to achieve performance goals and
successful relationships.

Michael McGinley

Michael McGinley
Director Of Strategic Accounts
Mike is an accomplished sales & management executive with many years of
experience in HIT sales, data analytics, and publishing. He has a B.A. in
Business as well as an M.S. in Information Systems with a concentration in
healthcare. Mike is also certified in management information systems. He joined
Bridge in early 2020 and possesses a true commitment to sales and service.

…and 45 other people who really care about your business meeting
its goals!

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Want to Learn More?

Contact Bridge online or call us at (800) 467-2321
to learn more or schedule a free demo.

Contact us now