How a Single Patient Engagement Solution Improves Patient Communication – Part II

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How disparate and piecemealed patient engagement solutions inhibit effective patient communication.

Read Part I of this two part article series: The Advantages of Having a Single Patient Engagement Solution

In the healthcare industry, successful organizations need to always be mindful of their consumer. Effective communication is one major factor that attributes to consistent patient retention and heightened patient engagement among healthcare companies. Healthcare organizations need to operate with simple, transparent, and important messaging in order to attain effective communication with their patients. This can easily be achieved by switching to a single patient engagement solution.

In the current market, many healthcare organizations are still operating using a multiple patient engagement solution. They will often purchase various patient engagement software systems (e.g. patient bill pay software, patient scheduling software, appointment reminders, patient portal, etc.) as opposed to buying one single solution. These multiple engagement solutions can severely impact the communication between a healthcare organization and their patients in a negative way.

Respecting Patient Communication Preferences

When an organization uses multiple patient engagement systems at the same time, it is nearly impossible to respect a patient’s communication preferences. There is no synchronization of preferences between an organization’s multiple patient engagement solutions and source systems (ie. practice management software, revenue cycle management software, electronic medical record software). A patient will opt-in or opt-out of receiving messages from one system, and another system will not be able to respect that patient’s request. Not only can this be an annoyance and violation of trust for the consumer, but it also poses the risk of serious legal ramifications for an organization. With a single, all-in-one solution, an organization possesses the ability to honor a patient’s preference when opting in or out of receiving specific messaging. 

Better Patient Communication

Disparate systems from different vendors generally don’t have the ability to communicate with each other so a patient’s communication preferences can’t be respected. For example, a patient might prefer email notifications over SMS, or if they change their email, the account would have to be updated in all systems manually (assuming the systems are not interfaced). With a piecemealed patient engagement solution, patients can end up receiving messages at inopportune times, or they receive too many unimportant or duplicate messages. This can irritate patients, causing them to opt out of receiving any messaging at all. Practices will attempt to correct their patients’ frustrations by limiting their messaging, thus self-regulating themselves and not utilizing patient messaging to its full potential. A single solution solves this problem by ensuring coordinated, direct, and effective messaging to patients.

Go to Bridge to learn more about the ease and advantages of implementing a single patient engagement solution today.

Founder of Bridge Patient Portal, and a health IT entrepreneur and business owner of 16 years with extensive experience in Healthcare IT. Specializing in Business Development, Software Development, Patient Portals, mHealth, Patient Engagement, HIPAA, Electronic Medical Records, Web Development and Internet Marketing.
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